TROPICANA & STARBUCKS

This Tropicana portfolio represents the range of art direction projects for this client. This brand connected with my team to create digital, in-store, and branding builds. These campaigns ranged from seasonal campaigns, and year round projects. This client wanted to their brand to be represented in clean and colorful compositions that represented the joyful flavors. The Starbucks and Tropicana collaboration was one of the larger projects that was created for client. The brands wanted a playful way incorporate the consumer to pair orange juice and coffee together.

The client decided one a visual design that utilized photography of children sharing breakfast with their parent. Each occasion the campaign targeted had its own lifestyle visualization while sticking to a similar design grid. The two brands were determined that each brand to be represented equally. Our solve was to split the compositions with color design. This campaign was represented digitally through social media and targeted adds. In addition, the campaign was also made to be printed for in-storer experience.