TREAT ME LIKE A DOG CAMPAIGN

“Did you know that dogs are 32% more likely to get treats daily than cats? TEMPTATIONS is on a mission to change that. The cat food brand is calling on pet owners to bridge the "treat gap" between cats and dogs with its new "Treat Me Like A Dog" campaign. In celebration of National Respect Your Cat Day on March 28, TEMPTATIONS is introducing the new Treat Gap Pack, making feline bonding even more irresistible.”

The Temptations campaign was built around the statistic that “cats get less treats than dogs”. This inspired the visual design to have the cats masquerade as dogs to convince the pet owner to give more treats. This project was created with artificial intelligence. Do to ethical reasoning we could not put cats in full dog costumes. My role was to take the images outputted by ai and clean up the messiness that it created. 

The box artwork was an exciting project to work on with this team. I created the bone pattern,  and vector icons in the brochure. Utilizing my prepress experience, I placed everything on die lines, typeset, and color corrected the cat images. The visuals I created was used in the storyboard for the video created for this project. Other responsibilities on this project was to create digital assets for advertisements for e-commerce websites and social media.