MAS+ By Messi

This brand is partially owned by Leona Messi. The direction given was to link Messi’s identity with the quality ingredients of the product. At launch we were limited with the lifestyle shots of Messi. The original image looked almost unrecognizable to Messi. We presented this issue to the client. Eventually we convinced them to reshoot the images of Messi to give a more genuine representation of the superstar (Second image has a display that uses the old Messi image). Below are examples of the projects I created visuals design elements for this client.